The actors George Clooney and Hyun Bin are taking a front seat role in the promotion of OMEGA’s new Speedmaster ’57 collection.
Perfectly complementing both sides of the famous chronograph, Clooney brings his classic style and iconic character to the campaign, yet again highlighting his long-standing connection to OMEGA.
On the other hand, Hyun Bin is the rising star, with a cool and modern spirit that epitomises the Speedmaster’s constant evolution.
As the name suggests, the Speedmaster ’57 is emblematic of the original Speedmaster design, which was released in 1957 for racing car drivers and engineers on the track.
Raynald Aeschlimann, President and chief executive of OMEGA, said: “The Speedmaster ’57 is known for its quality and timeless charm. George Clooney and Hyun Bin are the perfect leading men to showcase these values and prove exactly how the timepiece fits with the dashing style of today.”
George Clooney is a long-time friend of OMEGA and, in many ways, both he and the Speedmaster share the same story. Both their lives began in the optimistic years of the space age, and both are known for their lasting popularity and qualities of excellence.
For this shoot, George wears the stainless steel model with a PVD blue dial (ref: 3184.108.40.206.03.001). Amongst the new portraits, the actor can be seen wearing the timepiece while driving a vintage car near his home around Lake Como – a nod to the Speedmaster’s racing origins.
As a tribute, today’s Speedmaster ’57 collection of eight new watches has been delivered with a slim style, colourful dial choices, a vintage bracelet, and an outstanding Co-Axial Master Chronometer 9906 movement – reaching the pinnacle of precision, magnetic resistance, and performance.
The South Korean actor, Hyun Bin, recently joined the OMEGA family. Exuding his typically confident and laid-back style, he was shot on location with a classic car in Korea, this time wearing a 40.5 mm stainless steel model with a black dial (ref: 3220.127.116.11.01.001).
Coinciding with the 65th anniversary of the Speedmaster line, the full OMEGA Speedmaster ’57 collection now includes eight new models. Along with blue and black dial models, there are also green and burgundy choices. Signature 1957 details include the brushed metallic bezel with its “Dot Over Ninety”, as well as the famous Broad Arrow hands.
OMEGA is a company of the Swatch Group, the largest manufacturer and distributor of watches and jewellery in the world.