Friday, October 23, 2020

Zain publishes annual sustainability report

Kuwait Business

Bader Al-Kharafi

Zain Group, a leading mobile telecom provider in eight markets across the Middle East and Africa, has announced the publication of its ninth annual sustainability report, entitled “The Road to the Future”. 
Embedding sustainability in every aspect of its business, Zain is dedicated to its digital strategy of consistently working towards developing the mobile telecommunications ecosystem centered on a vision of inclusive development that leads to socio-economic growth.
In this consolidated group-wide report, the company focuses on the concept of providing meaningful connectivity which triggers systemic change, ultimately creating room for development and growth, aiming to address the company’s social, economic and environmental impacts.  
Noteworthy is the FTSE Russell’s inclusion of Zain Group in its FTSE4Good Index Series, the world's leading Environmental, Social and Corporate Governance (ESG) index, a key indicator to help investors identify companies that meet globally recognized sustainability standards. 
‘The Road to the Future’ report includes Zain’s key ESG indicators which is primarily based on the company’s sustainability strategy and initiatives, established on six main pillars with its activities driven by the following imperatives:  Creating shared value; Promoting social innovation; Inclusivity and leaving no one behind; Addressing Sustainable Development Goals; Tackling climate change; and Youth empowerment. 
Zain Vice-Chairman and Group CEO Bader Al-Kharafi commented: “Now more than ever, the need for a fundamental systemic change is central to the region’s transformation and growth. In our world, digital and technological advancements offer endless opportunities to not only address negative impacts but create positive ones. Through digitization, our wide range of services, and reach, Zain aims to unlock the possibilities that the Sustainable Development Goals (SDGs) offer and the publication of this report is testament to our ongoing efforts and resolve.”
Al Kharafi continued: “FTSE Russell’s inclusion of Zain Group in its FTSE4Good Index Series reconfirms our commitment to embedding ESG principles in every operational aspect of the company.”
Zain Group’s Chief Sustainability Officer Jennifer Suleiman said: “In an era of rapid change and disruption, having a forward-thinking vision is an essential aspect of our sustainability strategy. At Zain, we welcome the tides of disruption as they often provide us the chance to evolve in a positive manner.”
Suleiman added: “It is short-sighted for a company not to consider what the impact of its operations are on the environment and adjust its way of doing business accordingly. The reason we remain so committed to publishing our sustainability reports is to be extremely forthcoming of our own experiences in this area, and to inspire others to follow suit and have real conversations and implement real solutions in the pursuit of truly sustainable programs.” - TradeArabia News Service