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Bahrain’s motor sporting scene is set to make its international Netflix debut, as 2020’s F1 races in the kingdom will be featured in the upcoming latest edition of hit series Drive to Survive.
The third season of the show will be released on March 19 and, based on the trailer, is set to focus on the nail-biting moments that took place during Bahrain’s first-ever double header.
The popular streaming platform’s series bring a ‘reality TV’ touch to the sport, diving into the some of the behind-the-scenes drama and details of Formula One.
“Drive to Survive has done an incredible job of getting the attention of a whole new breed of Formula 1 fans,” Laurence Jones, head of marketing and communications at the BIC, told the GDN.
The first two seasons of the show were launched within two weeks prior to the 2019 and 2020 F1 championships kicking off.
2021 will feature flashbacks of Haas driver Romain Grosjean’s dramatic fiery crash into the barrier at the BIC during the first few minutes of last season’s Gulf Air Bahrain Grand Prix. The incident is highlighted during the first 30 seconds of the show’s trailer going viral on social media, followed by a clip from an interview with the French driver and his wife, Marion Jolles.
Also shown is Racing Point driver Sergio Perez’s first-ever grand-prix victory at the Rolex Sakhir Grand Prix the following weekend, which made him the first Mexican driver to win a grand prix in 50 years.
The Drive to Survive series aims to highlight the layers of engineering complexity and the enormity of human endeavour in the sport in order to ‘showcase F1 and attract new fans to the sport’, according to Ian Holmes, director of media rights at F1.
In the inaugural season, the series explored the interplay between on-track racing and off-track financial and mental pressures.
The second season took a ‘bigger-picture’ look at the teams and how performing in each race of a season affects the futures of all involved.
“It’s exciting for us to have the new season launch so close to our opening race and I’m sure it will inspire many to follow the sport and come to the BIC to get a real sense of that magic you see on screen,” Mr Jones added.
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